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Christian Smeltzer, CEOThe core idea behind Swade revolves around solid-state investing—creating a marketplace where users can swap their items based on solid-state value, i.e., their resale potential and not an upfront cost as the net value. Swade is building a new frontier in investing by leveraging the power of the online community from a mobile application with a desktop site.
With Swade’s game-changing mobile trading platform, customers can trade products they do not need in exchange for the items they want. “One man’s trash may be another’s treasure—this, in essence, forms the basis of Swade,” states Smeltzer. “Customers can exchange their existing purchases with a potential asset without losing its market value.”
Swade’s genesis is based on educating consumers about the bright side of product trading. Still at its embryonic phase, Swade aims to help consumers to realize their potential in investing. After logging into the app, users upload images of the items they want to trade along with the details of the product.
One man’s trash may be another’s treasure— this, in essence, forms the basis of Swade; customers can exchange their existing purchases with a potential asset without losing its market value
Swade will be launched in two versions. The first version is devoid of the feature which allows users to view the actual market value of the products they are trading for. Users can view the market values of the products in the premium version, while simultaneously assessing the usability of the products according to the market data. “The major objective behind the design of the first version of the app is to make consumers realize that it is more of a trade process rather than sales,” explains Smeltzer. The premium version of Swade, according to him, will empower consumers to understand the real picture of the supply and demand of products and thereby attain a greater understanding of the American economy. Moreover, Swade will open up opportunities for users to build the net value of their products without purchasing or selling any.
After the launch of its first version, Swade will release its premium version wherein power traders who trade bulk quantities of items can conduct multiple trades at a time and at the same time level up to the next value. The company has plans to implement AI in the app which according to Smeltzer would enhance the app in an intuitive manner. “We look forward to partner with investment and market strategists along with data collectors in order to make our customers better informed and wiser decision makers,” concludes Smeltzer.
