Brian Andreyko, Chief Business Officer
Over the years, sophisticated and efficient technologies remain localized to the castles of big banks. These market leaders invested millions of dollars in developing technologies that could effectively promote electronic transactions. On the contrary, with a lack of resources, the regional banks’ desire for competing and cutting edge technologies has remained a wish. To break this age-old convention, a team of professionals planned to digitally empower regional and local banks and brokers, systematizing their workflows for better growth in their respective markets. These efforts led to the inception of TradAir. “Our innovative and personalized solutions can be deployed quickly and efficiently utilizing a hybrid approach of low latency data center colocation and the high availability of the cloud,” states Brian Andreyko, Chief Business Officer of TradAir. With its development center in Tel Aviv and offices in New York, London, and Singapore, the company continues to earn more clients along the journey for whom it continues to deliver a personal trading experience across all channels—desktop, mobile, and API. Utilizing business intelligence (BI) to automate and drive its solutions, the company has stressed the integration of the human touch to the electronic trading process in a way that is conducive to operational execution and business performance. “We believe in adding value to our clients’ businesses by preserving their workflows and enhancing their efficiencies for maximum outcomes,” says Andreyko.
TradAir’s easy integration with traditional trading systems results in low latency, improved time to market, and flexibility. “Our end-to-end solutions aid clients in every process, including liquidity acquisition, aggregation, hedging, coverage, and client profiling, allowing their sales teams to focus on high-value customers and compete in the global markets,” mentions Andreyko.
For instance, TradAir catered to a regional bank that had healthy client relationships in the local market but required a digitalized workflow for better service delivery than the global leaders could provide. In addition to electronifying this regional bank’s work processes for error-free transactions and preserving their workflows, TradAir designed a personalized solution to help them better manage distribution channels, language, and online customer interaction. “This personalization allowed their sales teams to not only focus on their high-value customers but also rapidly grow and expand in international markets.”
We believe in adding value to our clients’ businesses by preserving their workflows and enhancing their efficiencies for maximum outcomes
On the other hand, most out of the box financial technology vendors today fail to meet their customer needs efficiently. For 100 percent customer satisfaction, banks and brokers require solutions that maintain specific market convention and workflows. To empower clients with greater capabilities, the company provides white label solutions, which are modular and can be personalized with custom components, features, and widgets that can be coupled with proprietary systems to differentiate and leverage client strengths. These components fill the gaps in service delivery, helping both banks and brokers to increase their revenue and acquire more customers.
Currently, the digital assets space is evolving rapidly and increasingly becoming more consolidated. Accordingly, TradAir is focused on the emerging digital assets and over-the-counter (OTC) markets that are typically less transparent than exchanges and have higher margins that benefit from human interaction. The company stands apart from its competitors with continuous evaluation of the application of its existing principles and flexible technologies that help clients to resolve trading issues, improve service delivery, and reduce cost.
Moving forward, TradAir focuses on leveraging AI capabilities to enhance its existing solutions. As there is always a need for a human touch along the customer interaction lifecycle, team TradAir focuses on improved BI and AI to deliver intelligence-based automation that will allow its clients to capitalize on market opportunities and deliver superior customer experience.